"This one was about lightness and travel," he said of the latest collection. "What I think is amazing about a Moncler jacket is that it looks so heavy and protective, but it's so light that you can actually pack it into a small space. So the whole collection was based around trying to create garments that could be condensed into very small spaces." Green and his team presented paper mock - ups of the pieces to Moncler's team, showing how they might construct a garment with down pillows, "and how it could be folded through a series of hinges, and lips to suck the air out to reduce the volume of the down." That packability isn't so clear from the static lookbook images, he said - so there are videos showing how the pieces can be shrunken down.
On Osea Island, on the River Blackwater in Essex. It's amazing. Weirdly also, it was interesting that we shot there because the road that leads to the island gets covered by the tide twice Moncler Jackets a day, so you have very specific times that you can access and exit the island.
The success of the model has inspired other companies across the industry to attempt a similar strategy, so Moncler is under pressure to deliver something new and novel each year. With that, JW Anderson and Rimowa will join the lineup, along with Copenhagen - based start - up Mate.bike, which sells electric bicycles. Returning collaborators include 1952 by Veronica Leoni and Sergio Zambon, Grenoble by Sandro Mandrino, Simone Rocha, Craig Green, 1017 Alyx 9SM, Fragment Hiroshi Fujiwara and Richard Quinn.