In defense of copywriters everywhere, fashioning that link bumph must have been challenging. For as well as connecting Milan and Shanghai via Seoul, New York, and Tokyo, it was also there to inter - contextualize 11 short films designed to whet our appetites for the Genius collections ahead.
The opening took place over the weekend with a private party. To mark the occasion, Moncler collaborated with artist Steven Harrington to create a limited - edition art toy of the famous Moncler Pupazzo in three different color ways, while also featuring his large - scale sculptures within the new space as an art installation.
The company recognized the same www.monclersoutlets.com kind of drive and commitment to innovation in Smith's longstanding career. In what Ruffini refers to as a "monthly design and editorial project," the first iteration of Moncler Genius launched in February 2018 and entailed separate collaborations with eight designers - including Craig Green and Kei Ninomiya.
Boiserie paneling, a key leitmotif which runs through all Moncler boutiques gets its own special treatment; taking this signature element to a new level. On the first floor, dedicated to the women's collection, the honey - colour oak wood paneling is punctuated by gilded picture frames, evoking old - world charm while at the same time transforming the perspective.
"The assignment I gave myself was simple and authentic," says Owens, "what would I personally wear on a road trip in an aesthetically focused self - contained moving spaceship I was trying to strike a Moncler Sale balance between strictly functional and flamboyantly deranged." In order to create this exceptionally nuanced wardrobe, he stripped everything back to basics. That meant returning Moncler to its DNA of the duvet, and using that as his primary tool for the collection.